Jonathan helps businesses to gain significant sales and eliminate insignificant marketing spend

"YOU MUST ONLY SPEND MONEY ON ADVERTISING THAT GENERATES SALES AND PROFIT"

Unfortunately for most businesses their advertising doesn’t work or at least it doesn’t work very well.  The good news though is that done well, it can be a very valuable part of your marketing tool box.   All your adverting must do 1 of 2 things   Generate sales Generate Leads   1.   That’s it, nothing else.   If you are doing this, your adverting will be an investment that shows a clear return on the money you spend and not an overhead that needs to be cut back when times are tough. But if you are using your advertising for the purpose of getting your “name out there” you will not generate a single customer or enquiry.

FREE 5 biggest secrets of Sales & Marketing   *Name:   *Email:   * Compulsory Field

Worse still, if you use an ad agency your ad will probably be written by a specialist copywriter who has never had to sell anything in their life and will use very impressive yet wholly inappropriate language.

Let me tell you something, you know best, you have the passion and you have the knowledge, so you write it.  Why? Because advertising and selling are two sides of the same coin and advertising agencies have a huge tendency to over complicate things.

They will tell you how many awards they have one, but award wining ads very rarely produce sales. And perhaps more importantly ads that sell very rarely win awards!

Another problem is that people don’t expect enough from their ads because they don’t hold them accountable for results and here is an irony, people try to make their ads do too many things.

Let me explain, an ad has one purpose and that is to prompt somebody to make contact with you to either buy or say metaphorically that they are interested in your particular product or service – that’s it.

Do any more and you will confuse the reader and confused people don’t act. Everything else about how wonderful you are and the 20 different products you also sell, can all be done after they have made contact with you.

So don’t make the mistake of telling them too much and killing your message, be very single minded and focused on what you want the reader to do.

Now a popular line trotted out by ad agencies and ad space sales people is that you cannot expect to see results for weeks or months because you need to repeat your ad a dozen times before anyone will see it and take action. This is a lie that ad agencies hide behind because they cannot demonstrate a link between the ad and sales. And it is used by ad space sales people to get you to part with more of your cash, so that they get more commission.

If your advertising is not working, you must do one of two things:

	Stop it straight away
	Change it and keep changing and refining it until it starts to produce an income bigger than the cost of running it

When you start to really focus your ads on one thing and then make a series of small changes you will be amazed by the results.

And 95% of companies don’t test their ads, so by doing this, you will immediately get a clear competitive advantage.

Do you want to learn the 5 biggest secrets of sales & marketing? Fill out the box below and I’ll send them to you for FREE