"Done well direct mail can be hugely positive"

Jonathan helps businesses to gain significant sales and eliminate insignificant marketing spend

"Stop wondering what makes that other guy successful and start implementing Jonathan’s ideas. He will earn you thousands more this year and open your eyes to the huge potential of on line sales marketing. If he did it for me, he can do it for you!"

K. Vithlani – Soncos Ltd

"DIRECT MAIL IS A HUGELY MISUNDERSTOOD AREA"

Many people completely dismiss direct mail from their marketing tool box and their reason?

Well they say:

“When direct mail comes through my door, I never take any notice and throw it straight in the bin”

Let me tell you two things:

The human brain tends to make huge generalisations, it is a way of coping with the enormous amounts of data we have to process everyday. So when you look back at your behaviour, if you responded positively 10% of the time, your brain will generalise and forget this and therefore tell you that you never respond.

FREE 5 biggest secrets of Sales & Marketing

It is a sad fact but most direct mail is appallingly bad and this is why so much of it ends up in the bin

The good news is that this doesn’t mean it doesn’t work, in fact it means if it is done well it can have a huge positive affect.

Also why if it doesn’t work, do so many companies do it, especially during these tough economic times when everything has to be accountable and is scrutinised. They do it because it works and makes them a profit. Often, even when they do it badly.

So here are 7 things you need to know to assist your success:

	1.	Look at your direct mail as your recipient would look at it – if you would throw it in the bin so will they
	2.	Remember your primary objective – what do you want your reader to do?
	3.	Does your number one customer benefit hit the reader between the eyes? – have a look at my copywriting page to see how to do this
	4.	Does the package flow? – is it logical and a series of sections in one homogonous piece
	5.	Does it address the benefits you offer and show how these meet the readers needs?
	6.	Do you provide a valid reason for the reader to act now? Even if the reader likes what you say, if there is not a reason to act now, they will delay taking action, forget about your piece and never take action
	7.	Is it really, really clear what you want the reader to do next and how you want them to do it?

The more relevant you are, the more likely you will get a positive response.

Do you want to learn the 5 biggest secrets of sales & marketing? Fill out the box below and I’ll send them to you for FREE

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