|
PAY PER CLICK & SEARCH ENGINE OPTIMISATION
"GET ACCESS TO THE BEST LEADING EDGE ADVICE FROM AN INDUSTRY EXPERT AND ONLINE MARKETING CONSULTANT"
There is a lot of bull spoken about the internet and particularly Google, one of the myths is that it is free or just a few pence per click.
|
Generally speaking Google is not free for the first six months that they know about you, thereafter if you do the right things they will slowly start to produce some free traffic for you but it takes time, knowledge and continual on going testing to get the most out of search engine optimisation also known as SEO. This is why you should always start any internet marketing campaign off with a Google Ad Words campaign also know as pay per click or PPC. Eighty two percent of UK on line searches are powered by Google - ignore this at your peril!
Do pay per click well and you will be naturally optimising your website and find that your costs go down and Google will even give you some space in the free listings. This is of course what everybody wants, which is why Google make it hard to obtain.
Until recently you could buy clicks for a few pence, now we are talking many pence or pounds depending on how you set your campaign up, how competitive your industry is and how relevant your website is to your visitors. There are two reasons for this: |
FREE 5 biggest secrets of Sales & Marketing
|
|
|
More and more businesses are using the Google search engine to win new customers, so the natural law of demand and supply is pushing up prices
|
|
|
It works very well when done effectively |
The bottom line is that if you choose the wrong keywords, do inappropriate tests, set up your account incorrectly, write poor ads and don't fully understand what google mean by "relevance" it will cost you a lot of money. As google is now a public company they will happily let you spend more than you should because it produces more profits. There is nothing wrong with this, just make sure they don't do it at your expense.
The facts about Google; it is not free, initially anyway and you will pay for clicks to your website , but if you have set your campaign up properly you will get some very good potential customers which is why your website must be optimised to encourage visitors to browse and most importantly take action, otherwise, sadly you are wasting your money
on google and all other search engines.
In traditional marketing terms this would be like having a shop that sells wonderful dresses, paying for an advert in a glossy local magazine only for customers to arrive at your shop and find the shop looks dusty and there is an old man sitting behind the counter. You would turnaround and walk straight out. The same happens on the internet, on average a person stays on a website for 5 seconds. The most popular button on the internet is the back button - you must be better than the average.
Google is leading a revolution with pay per click and with a little bit of help any business can profit from this huge change.
The great thing about Google is that they have turned the whole marketing model on its head. No longer do you have to put your products in front of lots of people in the vague hope that they might buy. Because Google delivers quality not quantity; pre qualified people who have self selected themselves and are in the market for a product like yours.
This is so important that it is worth repeating:
“Google delivers, pre qualified people who have self selected themselves and are in the market for a product like yours"
If your product is not right for them, they don’t click on your ad and you don’t pay. Imagine that in Yellow Pages you only pay for the people that make contact with you. It will never happen because they use a hammer to crack a nut when what you really need is a laser guided missile
My advice to you is, stop all marketing that is not showing a direct financial benefit, start learning about, using and getting better and better at on line marketing. If you are not an expert in this field, I will show you everything you need to know.
Do you want to learn the 5 biggest secrets of selling & marketing? Fill out the box below and I’ll send them to you for FREE right now
|
I hate spam as much as anyone and promise to never share or sell your contact details with anyone, I will only use it to share with you high quality sales and marketing information and that's a promise. Every Email I send you will give you a very simple opt out box which you can use whenever you want. No questions, and that's a promise too.
|
|
